Find Your Audience

Imagine one day when you have hundreds of thousands of screaming fans, ecstatic to see you live on stage!

For a lucky few, that happens with the viral leak of one great song. But for the rest of the world, a dedicated and engaged fan base is the result of careful and orchestrated messaging, in the right place and the right time, for the right people.

Defining your audience is critical to ensuring that your future marketing efforts are directed and effective, and that they strengthen your brand every time.


What is this?

This toolkit asks you to create personas, or make-believe people, who represent your fans and helps you think about where to find these “perfect people”.


How do I use this?

Work together to define all personas relevant to your band, where they are, their habits, and then test your answers to confirm that these are, in fact, your fans.


Why is it important?

The success of your marketing and sales efforts depends almost entirely on understanding whom you are trying to reach and why they want to hear from you.

When do I use this?

After completing the Define Who You Are Toolkit.