Craft Your Message

Your message is the set of statements that represents your values and vision and is designed to get your audience to do what you want them to do. You will use your message to communicate with your audience and with those that influence them.

Building on the work you did in the previous toolkits, you will define your values and develop a vision statement that clearly states how you are different and what you offer your fans.

Finally, you will identify the actions that you want your audience to take, and how you can create the conditions under which your audience will behave accordingly.


What is this?

A toolkit where you define the values and vision of your band and identify the path to make sure your audience does what you want them to do.


How do I use this?

Work together and agree on the values that you share as a band. Develop the vision statement that will become your rallying cry.


Why is it important?

Your values, your vision statement and your desired outcomes all form the foundation of what you say to your fans to trigger certain behaviors.

When do I use this?

After completing the Know Your Competitors Toolkit.