This toolkit takes you through a step-by-step process for examining and deciding on what defines you as a band. It is organized around four tasks: defining who you are, finding your audience, knowing your competitors, and crafting your message.
Complete the following individual toolkits to take you through the full branding process.
Who you are is the foundation of all your decision-making and messaging. Figure this out before you start reaching your audience.
If you want to stand out and be recognized, figure out what makes you different from other bands.
What is this?
A toolkit that walks you through the four elements of your brand – you, your audience, your competitors, and your messaging so you can create a foundation for all your decisions and marketing activities.
How do I use this?
Work together as a group to agree upon the responses to the toolkit questions.
Why is it important?
A strong brand ensures that everything you do as a band is consistent and meaningful to your audience and partners.
When do I use this?
After you have developed a name for your band and registered the band as a business.